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Market Like a Pro

Essential Marketing Techniques Workshop

SAVE THE DATE:​

November 7-9, 2023

9:00 AM - 12:00 PM

Greensburg/Decatur County Chamber of Commerce

Greensburg, Indiana

Alex and Emily.png

Presented by Emily Steele
and Alex Sefton

The Market Like a Pro workshop, led by Emily Steele from Steele Digital Marketing Solutions and Alex Sefton from Sefton Creative Co, is a three-morning, insanely practical experience that will help you market your business better than you could have ever dreamed! Your instructors' targeted approach will give you a greater understanding of marketing theory, as well as a deep dive into the practical steps it takes to grow your business online.

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Join us for this growth-centered workshop. Fuel yourself with coffee and collaboration and learn to market like never before!

Day 1

Branding

Instructor: Alex Sefton

Style Guides

Voice

Colors

Fonts

Messaging

Maintaining Consistency


Target Audiences

Instructor: Alex Sefton

Demographics

Psychographics

Buyer Personas

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Storytelling

Instructor: Alex Sefton

Photography

Videography

Short-Form Video

Helpful Apps for Video Editing

Day 2

Search

Instructor: Emily Steele

Google Business Profile

Yahoo 

Bing

Other Search Directories

Maximizing Your Presence


Web Design

Instructor: Both

Web Hosting Platforms

Intro to SEO

Lead Generation

User Experience

Strategy & Campaigns

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Day 3

Social Media

Instructor: Both

Platforms

Schedulers

Content Management
Organic Reach vs Paid Reach

Calendar Development

Compelling Captions


Email Marketing

Instructor: Emily Steele

Platforms

Growing Subscriber Lists

Content Creation/Management

Execution & Delivery

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Want to Connect?

Let's talk about how we can help you reach your goals. 

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